Redefining Research

Power Your Demand with Audience Insights

Sirkin Research Approach: A New Methodology

Most research relies on a set of generic questions, scattered to the masses, in hopes of raking in golden nuggets of data. That’s great if you are willing to wait months for answers that will be outdated before you can take action. We’re not boiling the ocean. Our approach is to develop precise research studies, tailored to meet your specific needs. This allows us to drive maximum impact with speed that gives you a competitive advantage.

We believe that research shouldn’t be out of reach, shrouded in secrecy and time-consuming for you.

The Sirkin Research IDEAS Framework

 

 

 At any given time, only 3% of your potential market is actively seeking the solution you offer. Yet, this is where most marketing content is targeted. If you lead your messaging with your product features and benefits, you will only be able to reach that small audience.

The next 37% of the market has a clear pain point and is open to being convinced, but you need to have positioning, messaging and relevant content to resonate with them. If you can identify the most pressing challenges and priorities for those prospects, it allows you to meet them where they are.

 

The Sirkin Research approach allows you to connect with an audience that is 10-15x larger than your existing reach.

10x potential growth is unheard of…unless you are a Sirkin Research client.

Sirkin Research Process: Step by Step Guide
The IDEAS Framework

Ideate

The Maze Reframe:
Sirkin Research offers a modernized research process with a revolutionary approach; we begin with the end in mind.

We build an insight acquisition plan based on your needs and goals and with the clarity of mind and zoomed out approach needed to get fresh outcomes. By starting our process through determining the stories you want to tell in the market, there’s a fundamental shift in thinking and a reframed approach that pulls you out of the “now” and into the near-term future where actionable insights drive a new, unprecedented level of demand.

Ideate

The Maze Reframe:
Sirkin Research offers a modernized research process with a revolutionary approach; we begin with the end in mind.

We build an insight acquisition plan based on your needs and goals and with the clarity of mind and zoomed out approach needed to get fresh outcomes. By starting our process through determining the stories you want to tell in the market, there’s a fundamental shift in thinking and a reframed approach that pulls you out of the “now” and into the near-term future where actionable insights drive a new, unprecedented level of demand.

Develop

The New Scientific Method:
Remember science class? Don’t worry, we do. That’s why we took the foundational Scientific Method and updated it to design a research process that is expressly built for B2B marketers. The stories you want to tell in the market become the foundational hypotheses to test. This allows us to be laser-focused in developing a customized research study that will empower you to connect directly with your target buyers.

Execute

A Clear Path Free of Guesswork:
Up to your eyeballs in channel work, attribution, budgets and resourcing? We get it. That’s why we handle the execution end to end. As B2B marketers ourselves, Sirkin Research knows the ins and outs of how to manage all of the heavy lifting and logistics so you can sit back and relax. With no work added to your already full plate, you can focus on your current role while Sirkin generates a lucrative path forward.

Execute

A Clear Path Free of Guesswork:
Up to your eyeballs in channel work, attribution, budgets and resourcing? We get it. That’s why we handle the execution end to end. As B2B marketers ourselves, Sirkin Research knows the ins and outs of how to manage all of the heavy lifting and logistics so you can sit back and relax. With no work added to your already full plate, you can focus on your current role while Sirkin generates a lucrative path forward.

Analyze

The Perfect World:
Perfect is a strong word but in the world of modern marketing demands it certainly fits! Sirkin Research has a turnkey process that not only elicits results but executes them in a fraction of the time. We complete our research study within two weeks, identify key storylines that stand out from your data, and check these against our hypotheses in the study.

In plain English – we have a guaranteed process that distills rich insights from your response data that will open up entirely new ways of positioning your product, selling against competitors and driving revenue by knowing exactly what your customers want and need.

Supercharge

Confident Execution:
The work is done and now it’s time for fun! The real magic of market research is aligning your product, story and data for a market fit that has new customers saying – “they are speaking my language”.

Sirkin Research presents the insights that will create new potential and partners with you to build out the best use of storylines to create effective content for reaching new audiences and connecting your products to their real needs.

Supercharge

Confident Execution:
The work is done and now it’s time for fun! The real magic of market research is aligning your product, story and data for a market fit that has new customers saying – “they are speaking my language”.

Sirkin Research presents the insights that will create new potential and partners with you to build out the best use of storylines to create effective content for reaching new audiences and connecting your products to their real needs.

To Recap:

We develop hypotheses.
We study everything we can get our hands on.
We find the biggest and best takeaways.
We tell you how you can put that to use in your marketing to drive revenue.

The Sirkin Research IDEAS ensure you know what your clients and prospects need, so guesswork is a thing of the past, and you can market smarter and faster today.

Sirkin Research Results

80% YoY increase in marketing sourced pipeline

Catapulted into top 1% of most visited websites in the world

New positioning launched them to #1 in their market

Doubled company revenue and helped sell the company

The insight you need in weeks, not months.

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