Beginning with the End in Mind

with Banu Kannu

Long Story Short Podcast banner with Jeremy Collins

Banu Kannu (she/her), the Co-Founder & Chief Experience Officer of Uncommon Conferences, is a global citizen with a local soul. She’s lived and worked all around the world, but loves coming home to Whadjuk Noongar land in Perth, Western Australia. Banu shares why it’s important to be outcome-driven with our conferences and events, but also with life! This isn’t to say we reverse-engineer everything to the point of losing the magic of spontaneity, but instead taking some time for quiet reflection with what we want to get out of our jobs, projects and yes, life itself. Beginning with the end in mind keeps us focused, intentional and means it’s easier to relax and have some fun on the journey.

Here are a few of the topics we’ll discuss on this episode of Long Story Short:

  • Beginning with the end in mind and staying outcome-driven
  • Creating a safe and inclusive space where underrepresented voices are heard
  • Respecting your audience’s time, attention, energy, and resources
  • Being intentional and purposeful in your event planning
  • Giving your strategy time to work before reevaluating or changing it



Seth Godin’s newsletter

Monocle newsletter

Mark Manson’s newsletter

Modern Love by The New York Times

House of Beautiful Business’s Beauty Shot

Haute Dokimazo’s Convo Series

Priya Parker’s The Art of Gathering

Oprah Winfrey’s Super Soul podcast

Glennon Doyle’s We Can Do Hard Things podcast

Myriam Hadnes’ Workshops Work podcast

Business in Colour podcast

Brené Brown’s Unlocking Us podcast

Alok Menon on the Man Enough podcast


Connect with Banu:

Banu on LinkedIn

Uncommon Conferences on LinkedIn

Uncommon Conferences on Instagram


Connect with the Hosts:

Jeff Sirkin on LinkedIn

Sophia Gordon on LinkedIn