Beginning with the End in Mind
with Banu Kannu

Banu Kannu (she/her), the Co-Founder & Chief Experience Officer of Uncommon Conferences, is a global citizen with a local soul. She’s lived and worked all around the world, but loves coming home to Whadjuk Noongar land in Perth, Western Australia. Banu shares why it’s important to be outcome-driven with our conferences and events, but also with life! This isn’t to say we reverse-engineer everything to the point of losing the magic of spontaneity, but instead taking some time for quiet reflection with what we want to get out of our jobs, projects and yes, life itself. Beginning with the end in mind keeps us focused, intentional and means it’s easier to relax and have some fun on the journey.
Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Beginning with the end in mind and staying outcome-driven
- Creating a safe and inclusive space where underrepresented voices are heard
- Respecting your audience’s time, attention, energy, and resources
- Being intentional and purposeful in your event planning
- Giving your strategy time to work before reevaluating or changing it
Resources:
Modern Love by The New York Times
House of Beautiful Business’s Beauty Shot
Priya Parker’s The Art of Gathering
Oprah Winfrey’s Super Soul podcast
Glennon Doyle’s We Can Do Hard Things podcast
Myriam Hadnes’ Workshops Work podcast
Brené Brown’s Unlocking Us podcast
Alok Menon on the Man Enough podcast
Connect with Banu:
Banu on LinkedIn
Uncommon Conferences on LinkedIn
Uncommon Conferences on Instagram
Connect with the Hosts:
Jeff Sirkin on LinkedIn
Sophia Gordon on LinkedIn