Top Marketing Initiatives / Challenges for 2020
Challenge: The initial goal was to understand the major initiatives and challenges that Marketing leaders were facing going into 2020. Additionally, NewsCred wanted to build thought leadership content and own key industry search terms. Meanwhile, the software business wanted to get a pulse of their market to prioritize their product development.
Solution: We developed surveys targeted at enterprise Marketing leaders to learn their biggest priorities and challenges going into 2020. After thorough analysis of the survey results, we built articles for the NewsCred website to share the findings.
Results: The web content proved to be relevant for their target market, as it performed twice as well as the other content on their site. Meanwhile, our SEO team was able to get both articles ranked in the top-5 for industry keywords, including the #1 Natural Search ranking for the term 'Top Marketing Initiatives.' The thought leadership content reinforced NewsCred's place as the global leader in Enterprise Content Marketing.