Effective Rebranding Strategies with Nancy Liberman

Lauren Volpi's headshot on a blue background

Nancy Liberman is the Vice President of JRNI (pronounced Journey), an appointment scheduling platform with a global presence. Nancy has had the opportunity to work in all aspects of marketing for a variety of growth stage companies, and she’s a stickler for good grammar and a staunch supporter of the Oxford comma.

 

Here are a few of the topics we’ll discuss on this episode of Long Story Short:

 

  • Recognizing when your brand, and its personality, no longer fit the target market
  • Thinking of your brand’s look, feel, name, and identity as one cohesive thing
  • Creating successful rebranding strategies to reach your target audience
  • Knowing when (and how) to reposition your brand
  • Telling a differentiated story in a crowded market
  • Remaining customer-first by collecting customer feedback from an open channel
  • Keeping up with the digital transformation in a rapidly evolving market

 

Resources:

Ogilvy on Advertising

NRF Smart Briefs

Financial Brand

Forbes

Fortune

Page Six

Pendo

 

Connect with Nancy:

LinkedIn

Twitter

 

Connect with the Hosts:

Jeff Sirkin on LinkedIn

Sophia Gordon on LinkedIn

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