Storytelling to Drive Change with Stephania Varalli

With the dramatic shifts in the business landscape over the last year, what was successful in 2019 is unlikely to work in 2021. The most common pain points felt by marketers are all symptoms of a deeper problem around understanding their target buyer. The key to unlocking growth and fueling demand is to build your marketing with audience insights.

Here are a few of the topics we’ll discuss on this episode of Long Story Short:

  • Why understanding your audience is the key to unlocking organizational growth
  • How to stand out when everyone has access to the same audiences and channels
  • The most common pain points felt across marketing and product departments
  • The impact of effective product positioning and creating relevant content
  • Why you can’t volume your way out of an efficiency problem
  • The importance of adopting a growth mindset in your business
  • Why what worked in 2019 is unlikely to be effective in 2021

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