Growth Hacking through Customer Feedback with Nichole Elizabeth DeMeré

Nichole Elizabeth DeMeré is the Chief Marketing Officer at Reeview.App which is an automated platform that finds collects and displays authentic user generated video reviews for e-commerce businesses. They are also a co-founders at Taggg, a top 15 Hunter at Product Hunt, moderator at Growthhackers.com, and mentor at GrowthMentor.com. Outside the SaaS world, Nichole loves music, art, photography and philosophy.

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Here are a few of the topics we’ll discuss on this episode of Long Story Short:
  • The correlation of video reviews and purchases
  • Authenticity in reviews vs staged reviews
  • The importance of knowing you don’t need 1000s of clients
  • Working towards turning a buyer into a hero
  • Language Market Fit and why being specific with your language leads to more clients
  • Scientific Method of creating hypothesis and testing them for passes of “fails”
  • Activating your customer through storytelling

 Research / stats mentioned

  1. Hubspot Stat
  2. Think with Google research 
  3. Princeton study
  4. Data Storytelling blog post 

 Resources

  1. Strategyzer
  2. Sixteen Ventures
  3. InnerTrends
  4. SaaS Community
  5. SaaS Growth Hacks on Facebook
  6. Aaron Skrall on Facebook
  7. Start Up Product Launches on Facebook
Connect with Nichole Elizabeth DeMeré
 
Twitter – @NikkiElizDeMeré
 
Connecting with the hosts:

Jeff Sirkin on LinkedIn
Sophia Gordon on LinkedIn