Innovative Solutions in Pharmaceutical Marketing with AJ Dopwell
AJ Dopwell has over 15 years of pharmaceutical, marketing and advertising experience. He’s proven his talent time and time again in developing cross-channel marketing & communications strategies and is skilled in the art (and science) of crafting innovative marketing solutions in complex and highly regulated industries. Here are a few of the topics we’ll discuss on this episode of the Long Story Short
Here are a few of the topics we’ll discuss on this episode of Long Story Short.
- Why AJ chose to work in pharma and how he became firmly established in this world
- How it’s possible to craft innovative marketing solutions in highly regulated industries such as pharma
- The importance of providing value and to work backwards from your audience
- How best to identify end-users’ needs and desires
- The differences between working at an agency and on the client side
- How global teams work within the pharma industry
- The positive effects COVID-19 has had on the way business is done
- AJ’s advice on how to break into the advertising and marketing industry
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