Leadership in Data Privacy Marketing with Jen Holtvluwer

Jen Holtvluwer is the Chief Marketing Officer at Spirion where she is responsible for global go-to-market strategy, brand, demand generation, and business development. Spirion exists to protect what matters most – the sensitive personal data of colleagues, customers, and communities. Jen is an award-winning marketer known for taking the time to understand gaps in process and technology that most impact Information Technology and Information Security professionals.

Here are a few of the topics we’ll discuss on this episode of Long Story Short:

  • The rise in remote work and how it has impacted the need for cyber security and data privacy
  • The importance of listening to your market and leading with data
  • Balancing art and science to develop effective marketing strategies
  • Taking calculated risks, as long as you win more than you lose
  • Being more open and honest as an empathetic leader
  • Why speaking up and being confident is possible without being an extrovert

 Resources:

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