Making the Most of your Team and Talent with Jeffrey Mack

Jeffrey Mack thrives at the intersection of business, technology, and design. He is the Senior Director of Demand Generation at iCIMS, a global leader in recruiting technology. Having previously led LinkedIn’s marketing efforts for their largest and most important global strategic accounts, Jeff has extensive experience transforming traditional marketing departments, both strategically & operationally, towards a digital future. Jeff is an empathetic leader and has a strong belief that employees are the most important part of any organization.

Here are a few of the topics we’ll discuss on this episode of Long Story Short:

  • How people are the most valuable asset of any organization
  • The importance of recruiting the right talent and placing them in the right teams
  • Why talent is a true competitive advantage
  • How working remotely is changing the landscape of talent acquisition and management
  • How to develop marketing that stands out in a crowded digital space
  • Balancing his creative side with the analytical strength of his team
  • Effective marketing techniques and what a W-shaped marketer is
  • What success means and the problem with thinking of a ‘work/life balance’
  • The importance of employee satisfaction and how it links to workplace relationships

You can find other episodes of our podcast here: Long Story Short

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