Scott Brinker lives at the intersection of marketing, technology, and management. He is the VP of Platform Ecosystem at Hubspot, where he shapes the company's platform strategy and leads business programs for its global technology partner ecosystem. He runs the Chief Marketing Technologist blog (, that has over 50,000 readers. Scott launched the MarTech Conference in 2014 and currently serves as the event’s program chair. He is the author of the best-selling book “Hacking Marketing.”