Leveraging the Power of Scale with Janet Jaiswal
Janet Jaiswal is the VP of Global Marketing at Cloudbeds, the fastest growing hospitality management technology company. She has more than 20 years of high-tech B2B marketing experience. She resides in Silicon Valley, CA and has worked at companies of all sizes from start-ups to large companies and somewhere in between. Her marketing experience is based on working at companies such as eBay, PayPal, and IBM. She has a bachelors’ degree from the University of California, Berkeley and an MBA from Carnegie Mellon University.
Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Balancing short and long term focus to build scalable, sustainable growth
- How to personalize your content, even when you have a global audience
- Keeping your finger on the pulse of different markets around the world
- Leveraging the power of scale of customer data to recommend optimizations
- Combining a simple user experience with scalable software to level the technological playing field
- Minimizing the impact of high turnover rates by making software quicker to learn
- Reaching your audience where they are by keeping their interests in mind
- Maintaining connection and company culture in a remote, global workforce
Resources:
Made to Stick by Chip and Dan Heath
2030 by Mauro Guillén
Connect with Janet:
Connect with the Hosts:
Jeff Sirkin on LinkedIn
Sophia Gordon on LinkedIn