Long Story Short - Accelerating Product-Led Growth with Lauren Volpi

Accelerating Product-Led Growth with Lauren Volpi

Lauren Volpi is a high-growth marketing leader with 15+ years of experience building high-performance teams and driving revenue through innovative demand generation programs. She brings a metrics-driven, integrated marketing approach and persona-based messaging to educate, influence, and evangelize customers through the entire buyer journey. Lauren has guided marketing strategies at global enterprises, mid-stage companies, and tech startups, including Sigma Computing, Pivotal, VMware, and Equinix in the US and EMEA. While at Pivotal, Lauren led a rebrand initiative, was a key member of the IPO team, and contributed to the company’s subsequent acquisition by VMware less than two years later.

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Here are a few of the topics we’ll discuss on this episode of Long Story Short:

Focusing on the end user at the center of your strategies
Allowing users to experience the product before they speak to a salesperson
Collecting qualitative and quantitative data straight from the source
Fostering a collaborative, trusting, and creative atmosphere through humble leadership
The value of using honest feedback to evaluate and change your strategies
Maintaining a willingness to learn regardless of how far along you are in your career
Creating frictionless event registration that’s user-friendly
The importance of building professional relationships throughout your career