Accelerating Product-Led Growth with Lauren Volpi

Lauren Volpi's headshot on a blue background

Lauren Volpi is a high-growth marketing leader with 15+ years of experience building high-performance teams and driving revenue through innovative demand generation programs. She brings a metrics-driven, integrated marketing approach and persona-based messaging to educate, influence, and evangelize customers through the entire buyer journey. Lauren has guided marketing strategies at global enterprises, mid-stage companies, and tech startups, including Sigma Computing, Pivotal, VMware, and Equinix in the US and EMEA. While at Pivotal, Lauren led a rebrand initiative, was a key member of the IPO team, and contributed to the company’s subsequent acquisition by VMware less than two years later.

Here are a few of the topics we’ll discuss on this episode of Long Story Short:

  • Focusing on the end user at the center of your strategies 
  • Allowing users to experience the product before they speak to a salesperson
  • Collecting qualitative and quantitative data straight from the source 
  • Fostering a collaborative, trusting, and creative atmosphere through humble leadership
  • The value of using honest feedback to evaluate and change your strategies
  • Maintaining a willingness to learn regardless of how far along you are in your career
  • Creating frictionless event registration that’s user-friendly
  • The importance of building professional relationships throughout your career

 

Resources:

The Knowledge Project by Shane Parrish

Huddle: How Women Unlock their Collective Power by Brooke Baldwin

Ask Big Questions by Bill Gates and Radisha Jones

 

Footnotes Resources:

Six Top Tips For Networking In The New World Of Work

 

Connect with Lauren:

LinkedIn 

Twitter

Lauren Volpi on Chief

Connect with the Hosts:

Jeff Sirkin on LinkedIn

Sophia Gordon on LinkedIn

 

 

Sign Up for our Newsletter:

Designed for B2B marketers like you, full of highly curated inspiration, trends, news and more.