Rebuilding your Event Strategy with Kathryn Frankson

Kathryn Frankson is passionate about getting the market’s attention and creating thumb-stopping content through modern storytelling. She is the Director of Event Marketing at Informa, a global leader in specialized events, media, and intelligence. Kathryn thrives on helping companies effectively position themselves through effective marketing with an emphasis on growing revenue. She is also a tea enthusiast, former D1 rower, and avid reader.

Here are a few of the topics we’ll discuss on this episode of Long Story Short:

  • The extreme shifts in event marketing and how to respond
  • How marketing IS sales – just at a greater scale
  • The importance of an open mind when assessing your market needs
  • How to break through the noise and connect with your audience in a saturated market
  • The importance of a strengths-based leadership approach
  • The best ways to keep people’s attention, and turn leads into revenue
  • How to best balance data points in your creative marketing process
  • The role alcohol plays in events

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