Redefining Successful Leadership with Jess Weimer

Jess Weimer leads Global Revenue Marketing and is the Global PipeGen Officer at Confluent. She is a modern demand-to-revenue marketing executive with proven achievement in building and scaling global, data-driven, operationally savvy, integrated demand strategies directly resulting in pipeline attainment.

Here are a few of the topics we’ll discuss on this episode of Long Story Short:
  • The need for intentional process and structure in a hypergrowth environment
  • Building the plane while it’s flying and why even rocket ships need marketing
  • Why the status quo of leadership isn’t good enough anymore
  • The value of Employee Resource Groups (ERGs) to companies and how you can advance initiatives within your own organization
  • Why it is vital to truly connect and check in with your extended teams at work
  • The importance of mentorship in helping advance the next generation of leaders
  • Balancing an attribution model while understanding that all of the value of marketing can not be captured into a single number
  • Why Jess refers to ABM as ABX – Account Based Orchestration

Connect with Jess:

Connecting with the Hosts:
Jeff Sirkin on LinkedIn
Sophia Gordon on LinkedIn

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