Unpacking MarTech from Now to 2030 with Scott Brinker

Scott Brinker lives at the intersection of marketing, technology, and management. He is the VP of Platform Ecosystem at Hubspot, where he shapes the company’s platform strategy and leads business programs for its global technology partner ecosystem. He runs the Chief Marketing Technologist blog (chiefmartec.com), that has over 50,000 readers. Scott launched the MarTech Conference in 2014 and currently serves as the event’s program chair. He is the author of the best-selling book “Hacking Marketing.”

Here are a few of the topics we’ll discuss on this episode of Long Story Short:

  • Where Scott sees the martech landscape trending over the next decade towards 2030
  • How the barriers of technology have been lowered to allow citizen creators to leverage the power of experts
  • As the role of AI expands, how it can help tame new technology
  • The importance of experimentation and testing hypotheses for developing marketing strategies
  • How to think about marketing attribution with the potential for bias and error
  • The advantages of being a newcomer
  • How his success is directly correlated to telling dad jokes on Twitter


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