Demand
research for
B2B companies

Power your GTM strategy with product-specific insights delivered straight from your ideal customers.

What is demand research?

Research that drives an ROI

I

We survey your ICP and only address issues that your product solves, then we follow it up with a deep-dive analysis. The insights act as a foundation for a foolproof GTM strategy for teams with minimal bandwidth but aggressive growth targets.

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Why demand research?

Because data without insight isn’t actionable

Positioning and messaging

Resonate with your ideal buyer on the first try and align your GTM team around what matters most to your ICP.

Research-based content

Create content that’s guaranteed to be relevant, earns you backlinks, and can be repurposed for months on end.

Product roadmaps

No more shiny object syndrome. Stay focused on building features that you're confident that your ideal buyers need.

Sales enablement

Show prospects how well you understand their world. Then use data to prove why your product is a must-have.

Positioning and messaging

Resonate with your ideal buyer on the first try and align your GTM team around what matters most to your ICP.

Research-based content

Create content that’s guaranteed to be relevant, earns you backlinks, and can be repurposed for months.

Product roadmaps

No more shiny object syndrome. Stay focused on building features that you know your ideal buyers need.

Sales enablement

Show prospects how well you understand their world. Then prove why your product is a must-have with data.

The demand research process

GTM meets the scientific method

01

Strategy session

Every project starts with a strategy meeting to achieve alignment on business objectives, target audience, and to gather perspectives to test as hypotheses. We also identify ideal content outputs and storylines to research.

02

Develop survey

We leverage a combination of quantitative and open-text qualitative questions that only extend to the problems their company solves. Qualitative interviews with SMEs can also be included in our research.

03

Execute survey

We handle all the logistics of the survey execution, making sure to source a statistically significant amount of responses from your target audience and including multiple segments when necessary.

04

Extract insights

We look at each of the questions individually then zoom out to view the data in its totality. When we see themes emerge, we dig a layer deeper to extract the insight that leads to relevant, engaging, and high-quality content.

05

Present our findings

No data dumps here. We organize our analysis and present the key themes and narratives that emerged from the research – along with the insights and data points to support them – back to your team.

06

Create content

Finally, we guide you on how to build your content strategy around all of the above. No matter the format, the end product can’t help but resonate with your target audience. After all, it came directly from them.

What to expect