About Sirkin Research

That was what founder Jeff Sirkin realized when he couldn’t get what he needed from research firms to understand his ideal customers or confidently make decisions as an analyst turned marketing leader.

As a positioning and messaging consultant and copywriter, Victoria Gamlen struggled to back up her work with a statistically significant amount of data from her client’s target audience.

Their experience evolved into what we know today as demand research: surveying our clients’ ideal customers and extracting actionable insights from which to build a content strategy that can’t miss.

We work with growth stage B2B companies from all industries to drive demand through content built on original research.