Power Your Demand with Buyer Insights
Learn what matters most to your customers and take the guesswork out of marketing.
Sirkin Research is the leading custom research service for B2B marketers
Eliminate Uncertainty
Resonate With
Your Audience
Accelerate Buyer Journeys
Guessing is Costly.
Creating content that isn’t getting enough engagement? Guessing at what will stand out in a crowded marketplace? Generating demand from decision-makers in your target audience can feel elusive.
You don’t need more effort. You need buyer insight to 10x your current results.
Untether your understanding.
You want to launch new products, events and services with confidence. You want to know that the content you create will resonate with your audience. You want to generate consistent demand with buyers that can’t wait to engage with you.
The problem is you feel like growth is just beyond your grasp, leaving you constantly guessing at how to grow demand for your solutions. What if your growth problem was actually an audience problem? What if your positioning and relevance were being limited by how well you understand your audience?
That’s where we come in.
Untether your understanding.
You want to launch new products, events and services with confidence. You want to know that the content you create will resonate with your audience. You want to generate consistent demand with buyers that can’t wait to engage with you.
The problem is you feel like growth is just beyond your grasp, leaving you constantly guessing at how to grow demand for your solutions. What if your growth problem was actually an audience problem? What if your positioning and relevance were being limited by how well you understand your audience?
That’s where we come in.
The Sirkin Research Process
Research… Modernized for Today’s Marketer
Sirkin Research provides you a research strategy that overcomes the complexities of today’s marketing channels and is tailored to your business. We ensure real impact through content that delights and high-intent leads that drive revenue.
Simply put, Sirkin powers demand with audience insights and significantly expands your potential market of buyers.
HERE’S HOW
The new research process developed exclusively for marketers: IDEAS
Ideate
The Maze Reframe: Begin with the end in mind
Develop
A New Path Free of Guesswork: Audience insights as your foundation
Execute
The New Scientific Method: Enable research themes and data curation
Analyze
The Perfect World: Distill rich insights from response data
Supercharge
Confident Execution: Align your product, story & data for market fit
Experience and Expertise
We’ve spent the last 15 years working with some of the fastest-growing marketing, technology and financial brands in the world, from Copenhagen to London to New York City, helping them understand and generate demand from their audience, based on hyper-relevant, data-driven insight.
80% YoY increase in marketing sourced pipeline
Catapulted into top 1% of most visited websites in the world
New positioning launched them to #1 in their market
Doubled annual revenue and helped sell the company
The insight you need in weeks, not months.
Schedule A
Consultation
Deploy Your
Research Strategy
Generate Demand &
Grow Your Business
Weekly Marketing Podcast
Captivating stories and actionable tips
Long Story Short is about storytelling and connection. We highlight the unique stories of people making a difference – as marketers, entrepreneurs, social impact advocates, or people that are all of the above!
Listen to Get:
- Strategies you can put into action from industry experts
- Inspiring personal and professional stories
- Deep-dives and hot takes on the topics that matter most
Subscribe now and make your week a little brighter!
